AT&T still weighing options on marketing to NASCAR fans
September 5, 2008
AT&T won’t be able to sponsor the #31 Sprint Cup car of Jeff Burton next year, but that doesn’t mean it will be nowhere to be seen around NASCAR tracks. The company is still weighing its options on how to market to NASCAR fans without having its logos on a car.
“Obviously having to step away from the Cup Series, we’ve been approached by every other racing circuit out there – teams, drivers, racing leagues,†said Tim McGhee, AT&T director of national sponsorships. “We’re evaluating all of our opportunities right now.” AT&T has spent significant money on advertising as well as sponsoring segments on the Sprint Cup telecasts.
“We can’t do anything at the track, but we’re going through our 2009 media planning, and we did a significant media buy on Fox, TNT, ABC, ESPN [this year],” McGhee said. “I wouldn’t be surprised if we retained a presence on the broadcast because it does deliver a very desirable audience to us.”
AT&T still weighing options on marketing to NASCAR fans
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